Top 5 Reasons Why Squarespace is My Favorite Platform for Affordable Small Business Websites
For small businesses and entrepreneurs, having a professional website is crucial for the success of small businesses. It is like having a storefront on Main Street and first impressions matter. And, finding the best web builder that meets the needs of your business can be overwhelming as there are plenty of great options for website builders like Wix, Weebly, WordPress, etc out there.
Over the years, I have worked with various platforms like Wix, Weebly, and WordPress (WP). But I have noticed these two common issues with these platforms:
Too Complex: They are a bit overwhelming, especially for those who lack technical expertise. With a myriad of plugins, themes, and settings, navigating the platforms feels like diving into a labyrinth. Small business owners might spend more time tinkering with the backend than focusing on their core operations.
Ongoing Maintenance Hassles: They demand regular maintenance to keep your site running smoothly. From updating plugins and themes to managing security patches, the maintenance tasks can quickly pile up. For small businesses with limited resources, this ongoing upkeep can become a significant headache.
In this blog post, I am going to explain the top 5 reasons why Squarespace is my go-to for building awesome websites for small businesses and entrepreneurs that won't break the bank.
1. Easy to Use
This is one of the most important reasons I love using Squarespace. It empowers small business owners to manage and control their websites after the design phase. I have proof that this is true with all my clients who have learned to maintain and modify their websites on their own!
The beauty of Squarespace lies in its simplicity. Gone are the days of wrestling with complicated coding languages, struggling to align elements on a webpage, or complicated backend management that needed a web administrator. With Squarespace's user-friendly interface, building and maintaining a professional-looking website is as easy as dragging and dropping elements into place. For small business owners, this is great as they can quickly make website updates and have more time to focus on their core business.
2. Super Affordable
One of the most attractive features of Squarespace is the all-in-one pricing model. Unlike WordPress where costs can quickly spiral out of control with hosting fees, domain registration, and ongoing maintenance, Squarespace offers a transparent pricing structure that includes everything you need to get started. Squarespace is more than just a website builder. It is a content management system (CMS) - a design tool, a hosting provider, and a marketing provider. Your all-in-one pricing covers secure website hosting, a custom domain name, a free year of Google Workspace + professional Gmail account, an SSL certificate, eCommerce, online scheduling, blogging capabilities, and more!
Prices range from $16-$49/month when you pay annually, depending on the features you need and want. Plus, every plan comes with 24/7 award-winning support from the Squarespace team. Also, you won't need to mortgage your house to afford it. Win-win.
Note: When you work with a Squarespace Circle Member, like me 🙋♀️, new Squarespace websites get 20% off their first year of hosting. Plus, if you don’t have a domain yet, you can get one from Squarespace for free for a year.
3. Looks Good on Any Screen
In a world where everyone's glued to their phones, having a website that looks great and functions seamlessly on smartphones and tablets is crucial. Squarespace provides a wide selection of professionally designed templates that are mobile-responsive, ensuring consistent and optimal display across devices.
4. Secure Hosting and Built-in SEO
Squarespace provides secure hosting with SSL encryption and automatic software updates to protect websites from security threats. So, you can breathe easy knowing that your website comes equipped with robust built-in security features, safeguarding your online presence from potential threats.
Getting found on Google is like winning the internet jackpot. Squarespace knows this and has packed its platform with sweet built-in SEO features ensuring that your business stands out in search engine results and attracts the right audience. Nice, right?
5. Sell Stuff Like a Boss
Got something to sell? Squarespace makes it a breeze. Setting up an online store is as easy as pie. From product listings and inventory management to secure payment processing and order fulfillment, Squarespace provides all the tools necessary to run a successful online store. With its seamless integration with payment gateways like Stripe and PayPal, small business owners can start selling products online quickly and efficiently.
For educators and coaches, the new Squarespace Courses tool helps effortlessly in designing, selling, and promoting professional online courses. The intuitive interface allows for easy customization of course layouts and designs to match the user's branding. Additionally, Squarespace offers built-in tools for managing student enrollment, progress tracking, and communication, streamlining the entire course management process.
So there you have it! There are several more reasons why Squarespace is the perfect choice for affordable small business websites. But for me, Squarespace provides the perfect blank canvas to unleash my creativity to create great websites that reflect my clients’ unique personalities, visions, and brands quickly and efficiently.
Every unique story deserves a unique website. Ready to kickstart your online presence with a website that truly represents your brand?
Are you a DIYer - but done with DIY websites and want to level up your online presence that reflects your story and vision in a captivating way?
Are you an upgrader- want to give your website a fresh look that matches your big shift in business as an entrepreneur?
Are you a solopreneur, a freelancer, or a small business owner and know a stunning, customer-led website is key to running a profitable business and you don’t want to get stuck behind?
Are you a migrator - have a legacy website built using WordPress Weebly or other platforms that are non-responsive, hard to maintain, and inefficient?
Let's chat about whether Squarespace is the right move for your small business website. Check out my custom website design services for small businesses and entrepreneurs.