Hopkinton Public Library Foundation

Hopkinton Public Library Foundation (HPLF) is a local non-profit organization with a mission of supporting the local Public Library by funding resources, technology, educational and special projects, and long term infrastructure improvements. They have raised over $1M through several fundraising events for their various projects in the community.

Challenge:

A crucial aspect of any non-profit's success is the ability to communicate their mission and impact effectively to potential donors and supporters. In today's digital age, a well-designed website is a powerful tool for achieving this goal. And, HPLF had a very outdated WordPress website that struggled to connect with their target audience and needed a new website to reach a wider audience and increase their impact. Some of the challenges:

• It failed to effectively communicate the organization's mission, values, and impact

• Lacked a user-friendly and engaging experience for visitors.

• Responsive design - was not mobile friendly

• Lacked Events scheduling - manage, list and sell tickets

• Social media integration

• Search Engine Optimization (SEO)

Simple + Significant Design Solution:

During the discovery + strategy phase of my design process, it was clear that Wix was the best platform to solve all the old HPLF WordPress website issues . More importantly, it was perfect for the organization to maintain/update on her own when my design process was finished.

In the build + review phase, I built a custom Wix website to highlight the HPLF’s mission and impact through visually engaging graphics and compelling storytelling. I also focused on their mega project that has raised over $1M for the renovation and expansion of the Public Library, as well as other projects.

— Incorporated brand messaging with web-optimized color & font palette, favicon
— Custom designed home page, about page, events, news & contact page
— Mobile friendly layout/Responsive design
— Integrated with PayPal for donations
— Integrated social media
— Domain connection to WIX
— SEO with long tailed keywords

Results:

HPLF immediately saw a significant increase in engagement, with more visitors spending longer periods on the site and a higher number of completed donations and volunteer sign-ups.

The responsive design approach ensured that the website was accessible and easy to use across all devices, leading to a more diverse audience and increased engagement from younger donors and volunteers. The revamped navigation and user experience made it easier for visitors to find the information they needed, resulting in higher engagement and conversion rates.

Overall, the HPLF project was a success, resulting in a more effective and engaging online presence that has enabled the organization to further its mission and impact.