Melanie Beaudet - IBCLC Lactation Consultant

The client, a dear friend, and a Registered Nurse turned holistic lactation consultant named Melanie, approached me seeking assistance in establishing her online presence. Melanie specializes in providing holistic lactation support to mothers, emphasizing the integration of nutrition, mindfulness, and personalized care to promote breastfeeding success and overall well-being.

Client Goals:

• Establish Online Presence: A professional online platform to showcase her services, expertise, and approach to holistic lactation consulting.

• Attract Clients: As a newcomer, the primary objective was to attract potential clients seeking holistic support for breastfeeding challenges.

• Educational Resource: Sarah wanted her website to serve as an educational hub, providing valuable resources, articles, and tips related to breastfeeding and holistic wellness.

• Contact & Booking: Facilitate easy communication for potential clients to schedule consultations and inquiries.

Simple + Significant Design Solution:

Understanding Melanie's need for a user-friendly and visually appealing website, I recommended Squarespace as the ideal solution due to its user-friendly interface, versatility, and robust features that align well with her needs.

In the discovery phase, I conducted extensive discussions with Melanie to understand her brand, target audience, services, and design preferences. Based on the gathered information, I created a logo and design concept focusing on a clean, modern aesthetic with calming colors and imagery to reflect the holistic nature of her services.

In the build + review phase, I collaborated with Melanie to develop a compelling website narrative using the StoryBrand Framework to clarify her brand message, and vision, and identify her target audience. Leveraging Squarespace's intuitive tools, I built a responsive website optimized for desktop and mobile devices. Key features included:

• Logo Design: I developed a logo that reflected Melanie's holistic ethos, incorporating soft, organic shapes and a soothing color palette to convey warmth and nurturing.

• Home Page: Introduction to Melanie's services and approach, and a call-to-action for booking consultations.

• About Page: Detailed information about Melanie's background, qualifications, and philosophy.

• Services Page: Comprehensive overview of offered services, with clear descriptions and pricing.

• Contact Page: Contact form, email address, and phone number for inquiries and appointment scheduling.

SEO Optimization: Implemented on-page SEO techniques to enhance visibility on search engines, including keyword optimization, meta tags, and alt text for images.

Testing and Launch: Thorough testing across different devices and browsers to ensure seamless functionality. Upon Melanie's approval, the website and logo was launched!

Results:

Clear Brand Message: The StoryBrand Framework helped clarify Melanie's brand message, making it resonate with her target audience and differentiating her from competitors.

Increased Engagement: The soothing and calm design, coupled with informative content, attracted more visitors and encouraged longer engagement durations on the website.

Client Inquiries and Bookings: The user-friendly interface and clear calls-to-action led to an increase in consultation inquiries and bookings, empowering Melanie to grow her client base.

Enhanced Brand Identity: The cohesive branding, including the logo design, reinforced Melanie's holistic ethos and established a memorable brand identity in her niche.

Conclusion:

By leveraging the StoryBrand Framework and Squarespace's versatile platform, I successfully empowered Melanie to establish a compelling online presence that effectively communicates her holistic lactation consulting services. The soothing website design and cohesive branding have enhanced Melanie's credibility, attracted more clients, and positioned her as a trusted authority in the field of holistic lactation support.